IRYStec - MYdisplay
Bringing Content into Alignment with Human Vision

Dynamic Content Optimization

Customizable and scalable software solution that integrates seamlessly into the primary automotive display systems – instrument clusters, center stacks, side displays and head-up displays.

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Automotive OEM and Tier 1 Benefits
Pioneering Technology

IRYStec PDP Vision is the first technology in the market that replicates the way the HVS processes and perceives information. It renders images in real-time to match the unique interaction between the driver and the display, delivering the best viewing experience possible.

Scalable OEM Investments

Leveraging on its platform approach, IRYStec PDP Vision is fully scalable and customizable. This supports customers’ growth needs, leading to lower maintenance and implementation costs and future-proof investments.

Faster Time to Market

IRYStec PDP Vision, is a software-based solution that seamlessly integrates into the OS of any applications processor platform. It can be deployed as an update to a production system thus reducing the time of release cycles and implementation.

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Get an inside look to our advanced functionalities and see how IRYStec technology delivers a seamless viewing experience.

IRYStec on the news

We are proud to be listed as one of the top 100 innovation success stories from the most exciting cities around the world.

Check IRYStec’s featured article @

Watch the introduction to IRYStec by Dr. Tara Akhavan, Founder & CTO

Display Viewing Experience Redefined

IRYStec’s innovative technology provides drivers and passengers with the world’s first software platform that intelligently adapts the displayed content to the ambient light, to the panel technology, and it is personalized according to the driver’s unique vision; delivering a safer and more power efficient in-car viewing experience.

  • Dynamic vs Fixed
  • Personalized
  • Power Efficient Display
  • Software Only Product
  • Safer Display
  • Display Panel Intelligent
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“Screens are the new horsepower.”
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